Can the FA Cup keep its magic?

It is quarter final time this weekend and we are down to the last eight teams and the excitement and buzz around the FA cup should be in full effect. However there is the lingering view that the FA Cup has lost its magic and with the FA currently exploring options to revamp the competition and Premier League teams more focused on either the title or staying in the division does the FA Cup still have the appeal to both clubs and fans?

In the wake of falling attendances and weakened teams there has been talk of seeding teams and abolishing replays as some ideas of how to revamp the cup and make it more appealing to a younger generation of fans who don’t quite understand the romance of the cup and have been raised on a diet of slick marketing from Sky and the Premier League. 

The other challenge the FA face is engaging the clubs again, as the FA cup has lost its importance to the majority of Premier League teams, who see survival or Premier League points as more important than a good cup run. It is clear the financial rewards for clubs staying in the Premier League far outweighs the rewards for a good cup run however for lower league clubs a good cup run and a draw against one of the bigger clubs is a financial windfall that can keep a club running for a whole season. The trick for the FA is to keep the magic of the cup and the appeal to the lower league clubs while engaging the Premier League clubs to view it as a serious competition.

The Man United v Arsenal is the pick of the quarter final ties but both fans and managers would take defeat if they knew they would win the Premier League and at the other end of the scale Stoke v West Ham, both fans and managers would happily lose the game if they could guarantee Premier League survival. Now I realise these are two rather extreme examples but looking back at earlier rounds Premier League teams across the board have one eye on their next league fixture rather than the cup game. 

Will seedlings help this? No, the beauty of the FA cup is the random draw, there would be no 3^rd round ties like Liverpool v Man United this season and it would also mean the dream of Championship or Football League teams progressing past the 4^th round would fade fast.  Seedings would actually devalue the cup even further and would spell the end of the FA Cup. 

Would abolishing replays help? Again, no! Lower league teams who get a home draw against a top club thrive of the chance of a replay and this move would crush this chance.

I think re-structuring the cup with regards when the games are played could have a rejuvenating effect, especially the 3^rd round which currently comes after a busy and expensive Christmas period  for fans and clubs. Also maybe playing the games mid-week would help to rejuvenate the cup rather than taking up Saturday afternoons for cup games. However both these suggestions would not increase the importance to Premier League clubs and the only way to do that would be to add more value to winning the famous trophy. 

Currently clubs get a place in the Europa League but if they were rewarded with a Champions League place then clubs would take the competition a lot more seriously, and they would at least be champions instead of the 4^th best team in England.  This radical suggestion will no doubt get vetoed by the greedy Premier League and how the clubs would view this, I’m not sure but I for one would welcome the added intensity and diversity this would bring to not only the FA cup but the whole of English football and the magic of the cup would certainly return.

The FA Cup games are live on ESPN and ITV this weekend, check out our site or download our funky Iphone app here to make sure you know what teams on what channel and at what time.

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